New event to focus on enabling new revenue opportunities with near field communication (NFC) technology.
June 6, 2011, Boston, MA – Yankee Group today announced that the NFC Forum has signed on as a Premier Association Sponsor of this year’s 4G World™ conference and expo, and that the two firms are jointly developing an exclusive, one-day summit, collated at the conference, entitled “NFC: Enabling New Revenue Opportunities.”
4G World is the largest event in the world covering the entire ecosystem of next-generation technologies and business models that power the mobile Internet industry and economy. This year’s event is taking place Oct. 24-27 at McCormick Place in Chicago, IL. “NFC: Enabling New Revenue Opportunities” is scheduled for Wednesday, Oct. 26.
“NFC’s true value proposition has yet to be realized,” said Nick Holland, Yankee Group senior analyst and program director for the summit. “The technology can do so much more then merely emulate a payment card—it can enable an entirely new mobile interaction paradigm and open doors to new revenue and growth across a broad range of verticals. The executive summit will address where those revenue opportunities lie and the best practices to succeed in this new ecosystem.”
Debbie Arnold, NFC Forum Director added, “One of our primary goals at the NFC Forum is to educate consumers and enterprises globally about NFC technology, use cases, and implementations. We are looking forward to collaborating with Yankee Group in the development of ’NFC: Enabling New Revenue Opportunities,’ and to participating at this year’s 4G World conference and expo.”
The executive summit assembles global thought leaders, representing the global ecosystem of NFC-based applications being deployed today. Topics include:
- The state of the NFC industry
- Building the next-generation retail experience
- Revenue opportunities in retail, health care, social media, consumer electronics and more
- NFC implementations across a variety of industries, with focuses on lessons learned, business cases, consumer education and measuring success
- The technology of NFC, including details about the NFC Forum certification programs, systems integration technical issues, hints for developers and more
Sponsors of this year’s 4G World Conference and Expo include: Alvarion; Ericsson; Alcatel-Lucent; Ciena; Huawei; Juniper Networks; Nokia Siemens Networks; Qualcomm; Samsung; Airspan; Cavium Networks; Continuous Computing; Exalt; NetLogic Microsystems, Inc.; Netscout; Sequans; Stoke; Symmetricom; Tekelec; Sprint; 4G Trends; Connected Planet; Total Telecom; Wireless Week; Award Solutions; bnetTV.com; 3GPP; NFC Forum; TM Forum; UMTS Forum; WiFi Alliance; WiMax Forum; 4G Americas; ATIS; CDG; IMS Forum; NGN Forum; NGN Plugfest; Telecom Council of Silicon Valley; US Telecom; WCA International; Maravedis; Rethink; Senza Fili Consulting; Parks Associates; and Hot Telecom.
About the NFC Forum
The NFC Forum was launched as a non-profit industry association in 2004 by leading mobile communications, semiconductor and consumer electronics companies. The Forum’s mission is to advance the use of Near Field Communication technology by developing specifications, ensuring interoperability among devices and services, and educating the market about NFC technology. The Forum’s 140 global member companies currently are developing specifications for a modular NFC device architecture, and protocols for interoperable data exchange and device-independent service delivery, device discovery, and device capability.
The NFC Forum’s Sponsor members, which hold seats on the Board of Directors, include leading players in key industries around the world. The Sponsor members are: Broadcom Corporation, INSIDE Secure, MasterCard Worldwide, Microsoft Corp., NEC, Nokia, NTT DOCOMO, Inc., NXP Semiconductors, Renesas Electronics Corporation, Samsung, Sony Corporation, STMicroelectronics, and Visa Inc.
About Yankee Group
The people of Yankee Group are the global connectivity experts–the leading source of insight and counsel trusted by builders, operators and drivers of connectivity solutions for 40 years. We are uniquely focused on the evolution of Anywhere connectivity, and chart the pace of technology change and its effect on networks, consumers and enterprises. Headquartered in Boston, Yankee Group has a global presence, including operations in Europe, the Middle East, Africa, Latin America and Asia-Pacific. For more information, visit www.yankeegroup.com.
About 4G World
Welcome to the third annual 4G World, the first and only conference and expo covering the entire ecosystem of next-generation technologies that enable the mobile Internet revolution, including mobile network infrastructure, advanced devices, applications and content.
Yankee Group believes operator strategies for 4G network evolution will not be driven by technology, but by competition and market demand. As the Anywhere Network® takes hold in the mature markets of North America, Europe and Asia-Pacific, operators are anticipating massive growth in broadband data usage and planning their network migration strategies and business models for monetizing mobile Internet services. 4G World offers them an opportunity to research state-of-the-practice business models and advanced mobile technologies and to learn from other operators about what work–and what doesn’t–as they migrate their networks to 4G. For more information, visit www.4gworld.com.
Contacts:
- Kate Mitchell
Sr. Director of Marketing
Yankee Group Events and Media
kmitchell@yankeegroup.com
+1-617-259-2320 - Ruth Cassidy
VP Communications
NFC Forum
ruth.cassidy@nfc-forum.org
+1-617-957-8494
