Third annual event draws over 8,500 registered attendees and over 250 sponsors and exhibitors.
Chicago, Ill., 4G World 2011—Oct. 27 , 2011 – Yankee Group today announced that 4G World 2011, held Oct. 24-27 at McCormick Place in Chicago, attracted over 8,500 registered attendees and more than 250 sponsors, including 150 exhibitors. The company also announced its 2012 event schedule, including 4G World Asia 2012, which will be held April 17-19, 2012 at the Raffles City Convention Center in Singapore, and 4G World 2012, which will be held Oct. 29 – Nov. 1, 2012, at McCormick Place in Chicago. The event Web site is www.4gworld.com.
4G World is the largest event in the world focused on the rapidly expanding 4G and mobile Internet ecosystem. This year’s conference attendees participated in more than 100 conference sessions and heard from more than 250 industry thought leaders. Keynote speeches featured industry executives from over 30 major wireless operators from around the globe who discussed their plans to deploy 4G networks and mobile Internet services. This year’s expanded program included four collocated summits: NFC Summit, 4G Backhaul Summit, Customer Experience Summit, WCAI Spectrum Summit. Some key highlights include:
- Customer Experience Summit: John Egan at AT&T Mobility discussed ways AT&T is taking 4G customer experience to heart, and how the company focused on improving customers’ online experiences while removing costs from the customer contact center (see “AT&T Harnesses Data to Improve Customer Experience”).
- Mobile Backhaul Summit: Yankee Group’s Jennifer Pigg outlined the key characteristics necessary in future 4G mobile backhaul (see “Summit Reveals the Future of Backhaul”).
- NFC Summit: Google’s Osama Bedier explained the importance of creating magical experiences for consumers as a necessary prerequisite to kick-starting the NFC ecosystem in a 4G world (see “For NFC, Success Depends on Magical Experiences”).
“With over 35,000 square feet of exhibits, incredibly engaged session audiences and a buzzing expo hall, this year’s event really showcased the industry’s commitment to 4G,” said Gigi Wang, Yankee Group chief research officer and 4G World speaker. “4G technologies and network deployments are accelerating faster than ever before, thanks to insatiable consumer demand for mobile content, media and, most importantly, speed. After seeing all the innovative devices, applications and network solutions at this year’s event, it is clear that we are experiencing a watershed time across the mobile ecosystem. I’m truly excited to see what 2012 has in store.”
4G World kicks off 2012 with 4G World Asia, which will be held April 17-19, 2012 at the Raffles City Convention Center in Singapore. The 4G World Asia program is specifically designed to deliver the audience of key operators, service providers and their advisers under one roof, greatly enhancing business insights and networking prospects with other participants from across the Asia Pacific region. The event website is: http://asia.4gworld.com/
Sponsors of 4G World 2011 Conference and Expo include: Alvarion; Ericsson; Alcatel-Lucent; Ciena; Huawei; Juniper Networks; Nokia Siemens Networks; Qualcomm; Samsung; Airspan; Cavium Networks; Continuous Computing; Exalt; NetLogic Microsystems, Inc.; NetScout; Sequans; Stoke; Symmetricom; Tekelec; Sprint; 4G Trends; Connected Planet; Total Telecom; Wireless Week; Award Solutions; bnetTV.com; 3GPP; NFC Forum; TM Forum; UMTS Forum; Wi-Fi Alliance; WiMAX Forum; 4G Americas; ATIS; CDG; IMS Forum; NGN Forum; NGN Plugfest; Telecom Council of Silicon Valley; USTelecom; Wireless Communications Association International; Maravedis; Rethink Research; Senza Fili Consulting; Parks Associates; and Hot Telecom.
About 4G World
4G World is the first and only conference and expo covering the entire ecosystem of next-generation 4G technologies that enable the mobile Internet revolution, including mobile network infrastructure, advanced devices, applications and content.
Yankee Group believes operator strategies for 4G network evolution will not be driven by technology, but by competition and market demand. As a ubiquitous network takes hold in the mature markets of North America, Europe and Asia-Pacific, operators are anticipating massive growth in broadband data usage and planning their network migration strategies and business models for monetizing mobile Internet services. 4G World offers them an opportunity to research state-of-the-practice business models and advanced mobile technologies, and learn from other operators about what works—and what doesn’t—as they migrate their networks to 4G. For more information, visit www.4GWorld.com
About Yankee Group
Yankee Group is the preeminent research and advisory firm equipping companies to profit in a mobile world. The core of our content is proprietary research and analytics on the attitudes, behaviors and usage patterns of mobile users. Based on this research, we provide a range of actionable data, insights and advice to marketing, strategy and product executives driving the mobility revolution in leading companies worldwide.
Press and Marketing Contact:
Kate Mitchell
Yankee Group
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