Bruce Franca
Bruce Franca is Vice President of Science and Technology at the National Association of Broadcasters (NAB). The NAB is the trade association for radio and television broadcasting. Before joining NAB, Mr. Franca was Vice President of Policy and Technology for the Association for Maximum Service Television, Inc. (“MSTV”), a national association of over 500 television stations dedicated to promoting local over-the-air television service. NAB and MSTV merged in June 2011.
Before joining MSTV in 2007, Mr. Franca was Chief of the FCC’s Office of Engineering and Technology (OET).
Mr. Franca joined the FCC in 1974 as an engineer in the Aviation and Marine Division of the Safety and Special Radio Services Bureau (now Wireless Telecommunications Bureau). He has held positions in the Office of Plans and Policy and the Mass Media Bureau. He joined the Office of Engineering and Technology as Deputy Chief in 1987.
While at the FCC, he was awarded Chairman’s Special Achievement Award in 1996 for his work in Digital Television (DTV) and the development of the DTV Table. He also led the FCC’s technical efforts in the development of the Direct Broadcast Satellite (DBS) and Personal Communications (PCS) Services. He was awarded the FCC’s Gold Medal for Meritorious Service in 2005. He received the E. Noel Luddy Award from the Association of Federal Communications Consulting Engineers (AFCCE) in 2009.
He is a graduate of Pratt Institute in Brooklyn, New York, and has done graduate work in electrical engineering at the George Washington University in Washington, DC.
Session: Broadcast Incentive Auctions and a National Public Safety Network
Date: Monday, Oct. 24
Time: 1:00 PM
