Roger Entner
Roger Entner is the founder of Recon Analytics responsible for all aspects of Recon Analytics’ research, consulting and operations.
Roger was the Senior Vice President, Head of Research and Insights for the Telecom Practice of The Nielsen Company from the beginning of 2009 to the end of 2010. Roger was responsible for advancing the research and thought leadership position of The Nielsen Company in the world of telecommunications. In early 2007, Roger joined IAG Research as Senior Vice President, Communications Sector and was part of the senior leadership team when IAG Research was acquired by The Nielsen Company in April 2008.
Roger was responsible for helping telecommunications providers to improve the effectiveness of their advertising expenditures. Building on IAG’s traditional strength in television advertising, Roger was involved in several successful engagements expanding IAG’s traditional television advertising effectiveness measurement to radio, the Internet, and mobile advertising.
Prior to joining IAG Research, Roger was Vice President, Telecom for Ovum. Roger launched the North American coverage for Ovum and was able to establish Ovum as one of the leading telecom research providers in North America. Before joining Ovum, Roger headed the wireless carrier research group at the Yankee Group. During his time at the Yankee Group, Roger also designed, built, and commercially launched the first of the Yankee Group’s quantitative research products that seamlessly combined historic data with forecasts.
Roger is also frequently quoted in the press, including the Wall Street Journal, New York Times, USA Today and many other publications. He has appeared on national and local television on ABC, CBS, NBC, Fox, CNBC, and CNN. He is also often interviewed on National Public Radio and other business radio stations.
Session: Broadcast Incentive Auctions and a National Public Safety Network
Date: Monday, Oct. 24
Time: 1:00 PM
