For Media and PR inquiries, please contact:
Kate Walsh
E-mail: kwalsh@yankeegroup.com
Tel.: +1-617-259-2320
Press Registration:
Members of the press who would like to attend 4G World can register by submitting their press credentials (view credentials) to Kate Walsh
Media Invites:
Yankee Group is in constant communication with media and analysts to ensure they attend and cover this year’s event. Exhibitors are encouraged to forward a list of top media and analysts they would like to invite to attend and/or ensure are included on our press list for this year’s event. All contacts are to be forwarded to Kate Walsh by Aug. 15, 2011.
Exhibitor Quotes:
Yankee Group would like to invite exhibitors to submit a quote from a senior executive that outlines why 4G World is an important venue for showcasing their next-generation wireless solutions. The best quotes submitted will be rotated on 4G World sites and also used in our communications to press and analysts. If you are interested in submitting a quote, please send it to Kate Walsh by Aug. 20, 2011, and include the name, title and contact coordinates of the person being quoted.
Exhibitor News Summary:
To help promote news for 4GWorld Sponsors and Exhibitors, Yankee Group will be issuing a summary press release that includes a roundup of exhibitor news. To be included in this press release, please forward a one-sentence summary of any product news or other announcements you will be issuing at the show to Kate Walsh. Please note the summary sentence should be written in the third person (e.g., “Company ABC announced x, y, z”).
PR Strategy:
The 4G World PR team is available to assist you with any questions or issues you may have regarding your PR outreach strategy before or during the event, including tips on contacting press and analysts, as well as PR advice based on industry events and topics at 4G World that will be of interest to your company. Contact Kate Walsh
Inclusion in 4G World 2011 Preview Press Release:
If your company is planning on making an announcement at 4G World, we can help you increase exposure through a press release detailing sponsor announcements at the event. To be included in this opportunity, contact Kate Walsh. If you would like to participate in this opportunity but not release specific details of your announcement, we can also accommodate you.
Sponsor Press Collateral Area:
As part of our commitment to the environment, 4G World no longer accepts hard copy press kits. We encourage exhibitors to use Business Wire to post their press kits online and share their news with the media.
Access to the 4G World 2011 Press/Analyst List:
The 4G World 2011 press/analyst list will be available for exhibitors. This information will be updated and made available on a weekly basis until the event, with the final press and analyst list available the week after the conclusion of 4G World. This information will give you the opportunity to set up interviews and meetings during the event.
Yankee Group Executive Quote for Your Press Release:
If you’d like to add a quote for your release from 4G World Conference Chair Eliot Weinman, submit a draft of your release and suggested quote for approval. Contact Kate Walsh
Encourage Your Press/Analyst Contacts to Register:
If you would like to encourage any of your regular press or analyst contacts to register and attend, have them contact Kate Walsh to arrange a press pass.
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