With so much potential for NFC to be a means of hyperlinking the physical world and providing far greater interactivity than current generation technologies such as QR codes, this session will focus on global initiatives currently underway that will enhance brand recognition, encourage consumer interactivity and ultimately, increase sales. Learn how NFC is already providing new and exciting means of capturing hearts, minds and wallets.
Speakers:
Nick Holland, Senior Analyst, Yankee Group
Stephane Doutriaux, Founder and CEO Poken
