Traditional service assurance approaches are no longer sufficient in the 4G service delivery value chain. Operators need a unified strategy to successfully orchestrate 4G service delivery to improve service innovation, differentiation, velocity and overall business competitiveness. As operators move to 4G and prepare for cloud computing and blended service models, they need a holistic perspective to understand the complex interactions between services, networks, subscribers and their devices, and to enable all relevant stakeholders to act proactively and decisively. This session will discuss a comprehensive strategy for IP service delivery management that will enable operators to transform to a proactive, automated and customer-centric service delivery management approach to protect customer experience, simplify operations, reduce costs and optimize service delivery infrastructure.
Panelists:
Tanya Nasehoglu, Data Network Engineer, Bell Mobility
Ron Seager, Senior Director, Core Network Engineer, Cricket Communications
Steven Shalita, Vice President of Marketing, NetScout Systems, Inc.
Robert Rich, Managing Director, TM Forum Insights Group
