Delivering a satisfying, compelling customer experience is one of the last remaining opportunities for service provider competitive differentiation. But how do you know what the customer wants? In this session, we’ll take you inside the minds of more than 20,000 North American consumers. The speaker will explore the consumer point of view on the key ingredients of the optimal experience and provide insight on the latest attitudes, behaviors and buying patterns.
Keynote:
Sheryl Kingstone, Director, Yankee Group
